As a visual strategy study, I combined the visual languages of Dyson and Breville. After studying the products of each brand, I ideated and refined a concept for an electric water kettle made by Dyson.
Original VBL study
After choosing Dyson as my primary focus in this exercise, I began by visually analyzing the brand language of some of their most popular products. Proportion, color distribution, and visual communication were all aspects I paid particular attention to
Opting for the Breville IQ Electric Kettle as my inspiration, I sketched out its form to act as a type of template to which my later ideations would roughly adhere.
Concept Variations
Moving into ideation, I stuck to the traditional format of a tank, spout, handle, and hub base. I experimented with various motifs used by Dyson, including their cyclonic manifolds, bold color blocking, and broad geometry. Wrapping up this phase, I knew that my final concept would be a synthesis of the most successful elements from each of these iterations.
Final Concept